Content in its most basic form is just data, e.g. 1’s and 0’s. It represents significant long-term value in the age of AI. The problem: it's everywhere and organisations face unprecedented challenges to capture and convert it into one of their most valuable long-term assets.

Organizations are grappling with the 'content conundrum’. How to manage the ever-expanding digital universe of content and what strategic importance should it play?

We surveyed marketing leaders at DAM New York, identifying the biggest challenges and pain points in managing their brand's content ecosystem - with interesting results.