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4 minutes read

“Don't Burn the House Down”: Rethinking Visibility in Creative Operations – Highlights from Creative Ops 2025 London

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Is 60% of Your Creative Work Going Unused?

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Is Your Utilization on Point?

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Creative Visibility Starts with Tech, Not Templates

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Release Notes v1.37

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AI Hallucinations: The Hidden Risk to Your Brand’s Credibility

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Marketers, You’re Using AI All Wrong (But It’s Not Too Late to Fix It)

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The Three-Headed AI Race: Who’s Leading, Who’s Lost, and Who’s Just Goofing Off?

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Unleashing AI: The Trump Administration's Bold Vision for 2025 and Beyond

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Why Structured Data is the Key to Marketing’s Revenue Revolution

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The True Cost of AI Adoption: Wasted Data, Wasted Dollars

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Rock the boardroom: How Martech Unification Makes CMOs Shine

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Our Top 3 AI Predictions for 2025

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Latest Whitepapers

How Content Data Platforms will unlock AI & future proof organisations

Content in its most basic form is just data, e.g. 1’s and 0’s. It represents significant long-term value in the age of AI. The problem: it's everywhere and organisations face unprecedented challenges to capture and convert it into one of their most valuable long-term assets.

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How Content Data Platforms will unlock AI & future proof organisations

The Content Conundrum: What industry leaders at DAM NYC are thinking about

Organizations are grappling with the 'content conundrum’. How to manage the ever-expanding digital universe of content and what strategic importance should it play?

We surveyed marketing leaders at DAM New York, identifying the biggest challenges and pain points in managing their brand's content ecosystem - with interesting results.

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About ‘Insider’

Forget armchairs, we dive into the real! Insider cracks open the messy details of AI, media management & content data, highlighting valuable knowledge through actionable articles. So ditch the hype, join industry experts, and explore the impacts of AI and innovation hand-in-hand. Our mission is that you leave here smarter and more inspired each and every time. 

Interesting stats

Data & AI are an unstoppable force

3.5 Billion AI models will be in use by 2026

3.5 Trillion images taken in the world

90% of data was created in the last 2 years

Guest Writers

Deborah Womack

Deborah Womack

Award-Winning Data-Driven Marketing Leader

Darren

Darren Goode

Global Marketing Leader

DAR

David Granger

Content Marketing Leader

David Parker

David Parker

Marketing and Digital Leader

David Russel

David Russel

Marketing Communication Expert

Janet

Janet Markwick

Commercial Operations Expert

Nicola Hartley

Founder and CEO of Mint & Co

henry

Henry Priestley

Partner at Russells

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