Artificial intelligence in marketing promised us a world of hyper-personalized campaigns, sentient chatbots, and uncanny mind-reading abilities that would make customers feel truly seen. Instead, we got… spammy LinkedIn messages that read like a confused robot just discovered human emotions, creepy hyper-targeted ads that make people want to move off-grid, and brand “personalities” that feel about as authentic as a deep-fried AI-generated selfie.
Yes, dear marketers, you’re using AI all wrong. But don’t worry—there’s still time to course-correct before you become the digital version of that guy at the party who won’t stop talking about his crypto portfolio.
Somewhere along the way, someone thought, “Hey, let’s just let ChatGPT do all our writing! Humans? Pffft, who needs ‘em?” And now we have a world where brand emails sound like a chatbot had an existential crisis halfway through composing them.
AI is great for optimizing, suggesting, and enhancing creativity, but when you fully hand over the creative reins, you end up with bland, forgettable content. Remember, AI isn’t a replacement for human creativity—it’s the sidekick.
Fix It: Use AI to generate ideas, refine messaging, or analyze performance—but let humans handle the storytelling, humor, and brand voice.
We get it—you know your customer. But when your AI-driven campaigns start eerily predicting someone’s actions before they even make them, you’re in Black Mirror territory, and nobody wants that.
There’s a fine line between useful personalization (suggesting a product someone might actually love) and digital stalking (sending a “We saw you eyeing this item at 2:43 a.m., care to explain?” email). AI should be used to enhance user experience, not send them into a paranoia spiral.
Fix It: Make personalization feel organic, not invasive. Use AI to understand preferences and behaviors in a helpful way, but give users control over their data and recommendations. Transparency builds trust—creepiness builds unsubscribes.
We’ve all seen those AI-generated LinkedIn posts that try way too hard to sound human but end up feeling like they were written by an alien studying Earth’s social customs. “In today’s synergistic landscape, one must embrace paradigm-shifting innovations to achieve optimal disruption.” Um, what?
AI-generated content often lacks personality, and in marketing, personality is everything. If your audience wanted soulless corporate speak, they’d read the terms and conditions page they always ignore.
Fix It: Infuse your brand’s AI-generated content with actual human tone, humor, and relatability. Give it a little sparkle—nobody wants to be marketed to by a robotic overlord.
AI in marketing is like a power tool—amazing when used correctly, but capable of causing serious damage if you don’t know what you’re doing. Instead of replacing human creativity and intuition, use AI to enhance and support it.
So, marketers, let’s do better. Let’s use AI to make things smarter, not weirder. And please—please—stop letting AI write those awkward LinkedIn messages. We’re begging you.