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<https://blog.medialake.ai/dont-burn-the-house-down-rethinking-visibility-in-creative-operations-highlights-from-creative-ops-2025-london>

[Marketing](https://blog.medialake.ai/tag/marketing) [Production](https://blog.medialake.ai/tag/production) [Featured](https://blog.medialake.ai/tag/featured) [AI News](https://blog.medialake.ai/tag/ai-news) 4 minutes read

## [“Don't Burn the House Down”: Rethinking Visibility in Creative Operations – Highlights from Creative Ops 2025 London](https://blog.medialake.ai/dont-burn-the-house-down-rethinking-visibility-in-creative-operations-highlights-from-creative-ops-2025-london)

![Richard Wilson](https://blog.medialake.ai/hubfs/RW%20Headshot%201%20Zoom%20Low%20Res%20PNG.png) [Richard Wilson](https://blog.medialake.ai/author/richard-wilson)  April 15, 2025

<https://blog.medialake.ai/is-60-of-your-creative-work-going-unused>

[Marketing](https://blog.medialake.ai/tag/marketing) [Production](https://blog.medialake.ai/tag/production) [Opinion](https://blog.medialake.ai/tag/opinion) 2 minutes read

## [Is 60% of Your Creative Work Going Unused?](https://blog.medialake.ai/is-60-of-your-creative-work-going-unused)

![Scott Smith](https://blog.medialake.ai/hubfs/Screenshot%202025-04-10%20at%2013.46.16.png) [Scott Smith](https://blog.medialake.ai/author/scott-smith)  April 10, 2025

[![](https://blog.medialake.ai/hubfs/iStock-1409451746%20(1).jpg)](https://blog.medialake.ai/is-your-utilization-on-point)

[Marketing](https://blog.medialake.ai/tag/marketing) [Featured](https://blog.medialake.ai/tag/featured) 2 minutes read

## [Is Your Utilization on Point?](https://blog.medialake.ai/is-your-utilization-on-point)

![Medialake](https://blog.medialake.ai/hubfs/Sq.png) [Medialake](https://blog.medialake.ai/author/medialake)  March 31, 2025

[![](https://blog.medialake.ai/hubfs/sfcs.jpg)](https://blog.medialake.ai/creative-visibility-starts-with-tech-not-templates)

[Marketing](https://blog.medialake.ai/tag/marketing) 1 minutes read

## [Creative Visibility Starts with Tech, Not Templates](https://blog.medialake.ai/creative-visibility-starts-with-tech-not-templates)

![Medialake](https://blog.medialake.ai/hubfs/Sq.png) [Medialake](https://blog.medialake.ai/author/medialake)  March 31, 2025

[![](https://blog.medialake.ai/hubfs/V1.37.png)](https://blog.medialake.ai/release-notes-v1.37)

[Product Updates](https://blog.medialake.ai/tag/product-updates) 1 minutes read

## [Release Notes v1.37](https://blog.medialake.ai/release-notes-v1.37)

![Medialake](https://blog.medialake.ai/hubfs/Sq.png) [Medialake](https://blog.medialake.ai/author/medialake)  February 24, 2025

[![](https://blog.medialake.ai/hubfs/AI%20hallucinations.png)](https://blog.medialake.ai/ai-hallucinations-the-hidden-risk-to-your-brands-credibility)

[AI News](https://blog.medialake.ai/tag/ai-news) 1 minutes read

## [AI Hallucinations: The Hidden Risk to Your Brand’s Credibility](https://blog.medialake.ai/ai-hallucinations-the-hidden-risk-to-your-brands-credibility)

![News Room](https://blog.medialake.ai/hubfs/Sq.png) [News Room](https://blog.medialake.ai/author/news-room)  February 20, 2025

[![](https://blog.medialake.ai/hubfs/marketer.png)](https://blog.medialake.ai/marketers-youre-using-ai-all-wrong-but-its-not-too-late-to-fix-it)

[Opinion](https://blog.medialake.ai/tag/opinion) 2 minutes read

## [Marketers, You’re Using AI All Wrong (But It’s Not Too Late to Fix It)](https://blog.medialake.ai/marketers-youre-using-ai-all-wrong-but-its-not-too-late-to-fix-it)

![Medialake](https://blog.medialake.ai/hubfs/Sq.png) [Medialake](https://blog.medialake.ai/author/medialake)  February 12, 2025

[![](https://blog.medialake.ai/hubfs/AI%20Countries-1.png)](https://blog.medialake.ai/the-three-headed-ai-race-whos-leading-whos-lost-and-whos-just-goofing-off)

[AI News](https://blog.medialake.ai/tag/ai-news) 2 minutes read

## [The Three-Headed AI Race: Who’s Leading, Who’s Lost, and Who’s Just Goofing Off?](https://blog.medialake.ai/the-three-headed-ai-race-whos-leading-whos-lost-and-whos-just-goofing-off)

![Richard Wilson](https://blog.medialake.ai/hubfs/RW%20Headshot%201%20Zoom%20Low%20Res%20PNG.png) [Richard Wilson](https://blog.medialake.ai/author/richard-wilson)  February 3, 2025

[![](https://blog.medialake.ai/hubfs/Trump%20Cover%20Image.png)](https://blog.medialake.ai/unleashing-ai-the-trump-administrations-bold-vision-for-2025-and-beyond)

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## [Unleashing AI: The Trump Administration's Bold Vision for 2025 and Beyond](https://blog.medialake.ai/unleashing-ai-the-trump-administrations-bold-vision-for-2025-and-beyond)

 January 22, 2025

[![](https://blog.medialake.ai/hubfs/iStock-1393858554.jpg)](https://blog.medialake.ai/why-structured-data-is-the-key-to-marketings-revenue-revolution)

[Marketing](https://blog.medialake.ai/tag/marketing) [Business](https://blog.medialake.ai/tag/business) 2 minutes read

## [Why Structured Data is the Key to Marketing’s Revenue Revolution](https://blog.medialake.ai/why-structured-data-is-the-key-to-marketings-revenue-revolution)

 January 15, 2025

[![](https://blog.medialake.ai/hubfs/pexels-tara-winstead-8386365.jpg)](https://blog.medialake.ai/the-true-cost-of-ai-adoption-wasted-data-wasted-dollars)

[Marketing](https://blog.medialake.ai/tag/marketing) [Business](https://blog.medialake.ai/tag/business) [AI News](https://blog.medialake.ai/tag/ai-news) 2 minutes read

## [The True Cost of AI Adoption: Wasted Data, Wasted Dollars](https://blog.medialake.ai/the-true-cost-of-ai-adoption-wasted-data-wasted-dollars)

 January 13, 2025

[![](https://blog.medialake.ai/hubfs/iStock-1527609067.jpg)](https://blog.medialake.ai/from-chaos-to-clarity-how-martech-unification-makes-cmos-shine-in-the-boardroom)

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## [Rock the boardroom: How Martech Unification Makes CMOs Shine](https://blog.medialake.ai/from-chaos-to-clarity-how-martech-unification-makes-cmos-shine-in-the-boardroom)

 January 13, 2025

[![](https://blog.medialake.ai/hubfs/pexels-tara-winstead-8386440.jpg)](https://blog.medialake.ai/our-top-3-ai-predictions-for-2025)

[Technology](https://blog.medialake.ai/tag/technology) [AI News](https://blog.medialake.ai/tag/ai-news) 2 minutes read

## [Our Top 3 AI Predictions for 2025](https://blog.medialake.ai/our-top-3-ai-predictions-for-2025)

 January 10, 2025 

[View All](https://blog.medialake.ai/all)

## Latest Whitepapers

Whitepaper

## How Content Data Platforms will unlock AI & future proof organisations

Content in its most basic form is just data, e.g. 1’s and 0’s. It represents significant long-term value in the age of AI. The problem: it's everywhere and organisations face unprecedented challenges to capture and convert it into one of their most valuable long-term assets.

[Download a Copy](https://info.medialake.ai/content-data-platform-whitepaper-download-page)

![How Content Data Platforms will unlock AI & future proof organisations](https://blog.medialake.ai/hs-fs/hubfs/images/content-data-platforms.webp?width=1456&height=971&name=content-data-platforms.webp) ![MedialakeAi](https://blog.medialake.ai/hubfs/company-logo/medialakeai-logo.svg)

Whitepaper

## The Content Conundrum: What industry leaders at DAM NYC are thinking about

Organizations are grappling with the 'content conundrum’. How to manage the ever-expanding digital universe of content and what strategic importance should it play?

We surveyed marketing leaders at DAM New York, identifying the biggest challenges and pain points in managing their brand's content ecosystem - with interesting results.

[Download a Copy](https://info.medialake.ai/content-data-platform-whitepaper-download-page-0)

![Screenshot 2024-03-06 at 3.59.51 pm](https://blog.medialake.ai/hs-fs/hubfs/Screenshot%202024-03-06%20at%203.59.51%20pm.png?width=1350&height=970&name=Screenshot%202024-03-06%20at%203.59.51%20pm.png) ![MedialakeAi](https://blog.medialake.ai/hubfs/company-logo/medialakeai-logo.svg)

## About ‘Insider’

Forget armchairs, we dive into the real! Insider cracks open the messy details of AI, media management & content data, highlighting valuable knowledge through actionable articles. So ditch the hype, join industry experts, and explore the impacts of AI and innovation hand-in-hand. Our mission is that you leave here smarter and more inspired each and every time. 

### Interesting stats

Data & AI are an unstoppable force

#### 3.5 Billion AI models will be in use by 2026

#### 3.5 Trillion images taken in the world

#### 90% of data was created in the last 2 years

## Guest Writers

![Deborah Womack](https://blog.medialake.ai/hs-fs/hubfs/images/deborah.png?width=850&height=850&name=deborah.png)

### Deborah Womack

Award-Winning Data-Driven Marketing Leader

![Darren](https://blog.medialake.ai/hs-fs/hubfs/david%20.png?width=850&height=850&name=david%20.png)

### Darren Goode

Global Marketing Leader

![DAR](https://blog.medialake.ai/hs-fs/hubfs/DAR.png?width=850&height=850&name=DAR.png)

### David Granger

Content Marketing Leader

![David Parker](https://blog.medialake.ai/hs-fs/hubfs/david%20parker.png?width=850&height=850&name=david%20parker.png)

### David Parker

Marketing and Digital Leader

![David Russel](https://blog.medialake.ai/hs-fs/hubfs/david%20russel.png?width=850&height=850&name=david%20russel.png)

### David Russel

Marketing Communication Expert

![Janet](https://blog.medialake.ai/hs-fs/hubfs/social%20post%20bg.png?width=850&height=850&name=social%20post%20bg.png)

### Janet Markwick

Commercial Operations Expert

![](https://blog.medialake.ai/hs-fs/hubfs/nicola.png?width=850&height=850&name=nicola.png)

### Nicola Hartley

Founder and CEO of Mint & Co

![henry](https://blog.medialake.ai/hs-fs/hubfs/henry.png?width=850&height=850&name=henry.png)

### Henry Priestley

Partner at Russells

[![](https://blog.medialake.ai/hubfs/iStock-1393858554.jpg)](https://blog.medialake.ai/why-structured-data-is-the-key-to-marketings-revenue-revolution)

[Marketing](https://blog.medialake.ai/tag/marketing) [Business](https://blog.medialake.ai/tag/business) 2 minutes read

## [Why Structured Data is the Key to Marketing’s Revenue Revolution](https://blog.medialake.ai/why-structured-data-is-the-key-to-marketings-revenue-revolution)

![Richard Wilson](https://blog.medialake.ai/hubfs/RW%20Headshot%201%20Zoom%20Low%20Res%20PNG.png) [Richard Wilson](https://blog.medialake.ai/author/richard-wilson)  January 15, 2025

[![](https://blog.medialake.ai/hubfs/pexels-tara-winstead-8386365.jpg)](https://blog.medialake.ai/the-true-cost-of-ai-adoption-wasted-data-wasted-dollars)

[Marketing](https://blog.medialake.ai/tag/marketing) [Business](https://blog.medialake.ai/tag/business) [AI News](https://blog.medialake.ai/tag/ai-news) 2 minutes read

## [The True Cost of AI Adoption: Wasted Data, Wasted Dollars](https://blog.medialake.ai/the-true-cost-of-ai-adoption-wasted-data-wasted-dollars)

![Richard Wilson](https://blog.medialake.ai/hubfs/RW%20Headshot%201%20Zoom%20Low%20Res%20PNG.png) [Richard Wilson](https://blog.medialake.ai/author/richard-wilson)  January 13, 2025

[![](https://blog.medialake.ai/hubfs/iStock-1527609067.jpg)](https://blog.medialake.ai/from-chaos-to-clarity-how-martech-unification-makes-cmos-shine-in-the-boardroom)

[Marketing](https://blog.medialake.ai/tag/marketing) [Business](https://blog.medialake.ai/tag/business) [Management](https://blog.medialake.ai/tag/management) [AI News](https://blog.medialake.ai/tag/ai-news) 3 minutes read

## [Rock the boardroom: How Martech Unification Makes CMOs Shine](https://blog.medialake.ai/from-chaos-to-clarity-how-martech-unification-makes-cmos-shine-in-the-boardroom)

![Richard Wilson](https://blog.medialake.ai/hubfs/RW%20Headshot%201%20Zoom%20Low%20Res%20PNG.png) [Richard Wilson](https://blog.medialake.ai/author/richard-wilson)  January 13, 2025

[![](https://blog.medialake.ai/hubfs/The-year-in-AI-thumbnail-1.png)](https://blog.medialake.ai/the-year-in-ai-and-trends-for-2025)

[Marketing](https://blog.medialake.ai/tag/marketing) [Business](https://blog.medialake.ai/tag/business) 2 minutes read

## [The Year in AI and Trends for 2025](https://blog.medialake.ai/the-year-in-ai-and-trends-for-2025)

![Richard Wilson](https://blog.medialake.ai/hubfs/RW%20Headshot%201%20Zoom%20Low%20Res%20PNG.png) [Richard Wilson](https://blog.medialake.ai/author/richard-wilson)  December 10, 2024

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